Advertising FAQ's

Q. When should I reserve my ad space? Who should I call?

A. Due to limited ad space and the size of the magazine, it is recommended that you reserve your ad space immediately. Call (602) 793-3562 and ask for Sabrina.

Q. Is a contract required to reserve ad space? Can I try one month?

A. Yes a contract is required. Yes, you may advertise for one (1) month at a time, however, our discounted and promotional rates may encourage you to sign a contract for three (3), six (6), or twelve (12) months.

Q. How and where should I submit my ad?

A. Your ad should be submitted as a PDF file via a secured hard cover envelope to:

Sabrina Gallo
Something Real…
428 E. Thunderbird Rd, #150
Phoenix, AZ 85022

Q. Can I reserve a specific location for my ad in the magazine?

A. Yes, the ad spaces that can be reserved are the inside front cover, the inside back cover, and the outside back cover.

Q. Where will my ad be seen and by how many people?

A. Your ad will appear on airlines in the U.S. and around the world. Millions of people taking flights in the U.S. and around the world will have the opportunity to view your ad.

Q. Why should I advertise with you instead of another in-flight magazine that has a longer history?

A. For the following reasons:

For a list of reasons on this website, view the Why Advertise? page.

Q. Will I see this magazine in stores and can I purchase it?

A. This magazine is non-subscription. It is only available as an in-flight magazine and is complementary on the airlines.

Q. When is the expected release date of Something Real… magazine?

A. Our magazine is expected to be on the planes in the Winter/Summer of 2007-2008.

Q. How do I know my ad will be seen in my specific city/state?

A. Because your ad is appearing on several different airlines, you can expect to reach your target cities from everywhere in the U.S. and around the world.

Q. How do your advertising rates compare to other airlines?

A. We are among the least expensive of all in-flight magazines. We also offer special “launch” packages which allow for discounts up to 30% off standard rates. You can find this in the Current Promotions section of this website.

Q. Do you have a Rate Sheet?

A. Yes. You can view the Standard Rate Sheet here.

Q. What are my payment terms? Do you offer 50 cash/50 trade terms?

A. Once credit is approved, payment is expected within twenty-five (25) days of the date of your invoice. 50/50 terms are possible if services are needed by company.

Q. How soon should I submit my ad in order to secure it’s guaranteed for a specific month, i.e. the holiday season or spring vacation?

A. Due to the size and popularity of the magazine your ad should be reserved immediately.

Q. What age range does this magazine cover?

A. The magazine is intended for children eighteen and under and their respective caregivers/adults.

Q. Do parents/caregivers see the magazine?

A. Yes. The magazine contains sections - restaurant, hotel, book reviews, child development articles, etc. that are specifically geared toward adults.

Q. How many magazines are on each plane?

A. There will be several thousand copies distributed monthly on several airlines. Some will be in the seatbacks and some will be located with the flight attendant in the front of the plane depending on which airline you fly.

Q. How many pages is your magazine?

A. Our magazine is sixty-four pages, thirty-two front and back including covers (these are approximate sizes).

Q. Who are your sponsors?

A. We are currently interviewing sponsors for rental cars, hotels, etc. If you would like the opportunity to sponsor our company for advertising spots in the magazine and/or on the website send your request and include details of your proposal and via email to: or write to us at the address below:

Something Real…
attn. SMG/sponsors
428 E. Thunderbird Rd, #150
Phoenix , AZ. 85022